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Meet Karla Moran

Karla Moran is the Manager of Economic Development for Salt River Project (SRP). She leads the team with a focus on:

• Attracting and expanding business and industry within SRP’s service territory
• Providing site-specific electrical infrastructure identification and cost analysis
• Working collaboratively alongside state, regional and municipal partners to identify targeted company attraction, expansion and retention efforts
• Building a healthy economy that advances well-planned growth throughout the Valley

Karla was recently recognized as one of North America’s Top 50 Economic Developers by Consultant Connect.

Background

Karla has worked in economic development for more than 15 years, including roles at the Arizona Department of Commerce, the Arizona Commerce Authority and the Town of Gilbert.

Education

She earned her Bachelor’s Degree in Business Administration from Arizona State University and is designated as an Arizona Economic Development Professional through the Arizona Association for Economic Development (AAED).

Service

Karla serves on the boards of CoreNet Global Arizona Chapter, AAED, the Real Estate Investment Advisory Council, Phoenix Sister Cities, and the Arizona Workforce Council. She is also a Certified Ambassador for the Greater Phoenix Economic Council.

LinkedIn: linkedin.com/in/karlatmoran

Meet Marc Valenzuela

Marc Valenzuela is the Senior Economic Development Project Manager at Salt River Project (SRP), where he leads initiatives to attract and expand businesses within SRP’s service territory.

Marc also works with local communities to implement programs that enhance their strategic growth and competitiveness.

Background

With over a decade of experience in economic development, Marc has held key roles at the City of Mesa and Arizona State University, specializing in business attraction, retention and expansion, entrepreneurial programs, and special projects.

Education

Marc is a graduate of Arizona State University with a master’s in public administration and a bachelor's degree in public service and public policy. He is an active member of the Arizona Association of Economic Development and is designated as an Arizona Economic Development Professional. Marc is also working toward earning his Certified Economic Developer credential through the International Economic Development Council.

Service

Marc serves as the Vice Chair of the Town of Queen Creek’s Economic Development Advisory Commission and is a member of the City of Peoria Economic Development Advisory Board and the Greater Phoenix Economic Council’s Ambassador Steering Committee.

LinkedIn: linkedin.com/in/marcvalenzuela

Meet Erica Roelfs

Erica Roelfs is a Senior Economic Development Analyst at SRP. She joined the SRP Economic Development team in 2024, and transitioned from SRP’s Media Relations team where she held the position of Lead Media Relations Strategist.

Prior to joining SRP in 2020, Erica began her career working in Chicago public relations firms as an account manager. She transitioned to Arizona as an employee of the firm Reputation Partners in 2015 and led new business development efforts in the Valley. She then joined Phoenix Children’s communications and marketing department where she spent nearly four years in roles including Brand Manager, Manager of Public Relations and Interim Director of Communications. Erica has a Bachelor of Arts in Journalism and Mass Communication from the University of Iowa and a Certificate of Entrepreneurial Management. Erica has been an active member of Public Relations Society of America and Utility Communicators International.

LinkedIn: linkedin.com/in/esturwold

Meet Natalia Cuneo

Natalia Cuneo is an Economic Development Coordinator with Salt River Project's Economic Development team. She works with state, regional and municipal partners to help grow SRP’s business base.

Background

Natalia has over seven years of economic development experience, and before joining SRP, she worked for the City of Mesa and the Maricopa Association of Governments.

Education

Natalia has a master’s in public policy from Arizona State University and a bachelor’s degree in economics from the University of CEMA in Buenos Aires, Argentina. She is a member of the Arizona Association of Economic Development and is also working toward earning her Certified Economic Developer credential through the International Economic Development Council.

LinkedIn: linkedin.com/in/natalia-cuneo-6627b867

Matthew Laudone is a Senior Project Manager at Salt River Project (SRP). He joined the Economic Development department in 2024 and previously served in Regulatory Affairs, the President’s Office and the Corporate Secretary’s Office. With over 16 years in the utility industry, Laudone has a broad knowledge base in many aspects of the business. Before SRP, he worked at the Arizona Corporation Commission and Constellation Energy. Laudone holds a Juris Doctor degree, a Bachelor of Arts in broadcast journalism from the Walter Cronkite School of Journalism and Mass Communication at ASU and an associate degree in classical studies. He is a licensed member of the Arizona and Texas Bar (inactive), an active member in the Energy Bar Association and an Eagle Scout. Laudone currently serves on the board for Pinal Partnership and previously served on the board for the Grand Canyon Council BSA.